Reviews
Modparade
22:43Reviews
It has been long time since I last introduced an online shop here. So to compensate, I am introducing an awesome online shop; an online shop which I really looking forward to their latest collection.

I bought from them so far: (All oos on site)
Sooooooo, do you have any idea which online store I am introducing today? One more clue: They are well known to many online shoppers of their unique and playful apparels.
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This fabulous online shop is MODPARADE.
Modparade, a Singapore based independent label was founded in 2007 out of curiosity and a desire for indie and quirky styles. It is a hybrid of a baby unicorn, bambi and dragonfruit, feeding on a constant flow of creativity and design. From small humble online beginnings, the label has since grown, planting its seeds and now standing magnificently in a flagship store located at Haji Lane – an indie scene street.
As a brand, Modparade is dedicated in bringing and designing contemporary and fashion forward pieces focused on women’s wear, men’s wear and accessories. All of which are being curated and created by founder Fernnice Wong & co founder, Diana Liew. Staying true to the roots, our design philosophy is not trend driven but focused on our unique directional vision which is anything indie, quirky, fun and playful.
Modparade never follow trend. They bring apparels that you will never get it from other online stores. I still remember I bought my Hue Bloom Daisy Shift Dress when I was in Bangkok, from all day shopping and I can't resist the temptation to buy it because it is so beautiful and I know I can't get it from any online store or in Bangkok.
What we pride ourselves on: No, we don’t follow trends. We follow our own fashion and only bring in/ design clothes that we look forward donning it. We have a strong independent and creative spirit and take our unique vision and inspiration from youth nostalgia and street fashion. We are independent, accessible and have our own voice. And yes, we are always curating new collections and creating new things.
What makes our products so Modparade-ish: Playful and witty is the core of every design we curate and create. We bring in things that are easy to wear and unique in its own way. We keep our collections alive by throwing in unexpected elements. Our products are fun and unique just like that.

Tops: Leipzig Polkadot Cropped Shirt in Black, Nomadic Perenakan Printed Boxy Blouse in Green & Sunny Dale Collar Blouse in Salmon

Bottoms: Porch Highwaist Pencil Denim Skirt in Dark Blue, Forest Gum Jacquard Shorts & Saddle Paperbag Short in Camel Brown

Dresses: Le Petit Polka Dot Dress in Navy, Americano Jersery Tee Dress in White & Wallflower Scallop Hemline Dress in Green
Photos shall do the talking again.

Swimsuits: Batman Gurl 2PC Bikini Set, Superman Rescue 2PC Bikini Set & Galaxy Superman 2PC Swimsuit Set

Shoes: Menocra Platform Mary Jane in Black, Charter Mary Jane in Brown & Felix Star Embellishment Laced Shoes
Unique right? You don't have to worry about having the same outfits as someone out there; if there are this means they are as unique and funky as you! Woots!
One function I really love about this shop is their zooming function. Don't look down on this function, it sounds small but it can bring us (the shoppers) the greatest convenience. For example, we can guess the material from it (through it's stated) and we have a better idea of the print! Like this:

This is how normal online shops provided the shoppers the photo. But with zooming in function:


(Sorry. The photos are too small to get through my points. ):)
Now you understand why I love to shop at Modparade. And their apparels' qualities are really stunning, wonderful and beautiful. Tip top quality, and totally worth your money! Modparade just launched their collection yesterday 8pm!
All photo credited to Modparade.
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